Tips on how to Grow Your Small Business Using Instagram
Instagram is an online mobile application that is necessary for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter as well as fast become a highly sought after social media tool. Instagram was originally developed making sure people could apply different filters to photographs they had taken on their phone and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users universal.
Approximately 70 million photos are uploaded per work day.
The account is ‘free’ to organise so lucrative low barriers to entry.
It is often a medium that permits you to for easy sharing of content 24×7.
What kind success have businesses achieved using Instagram?
Businesses such as Levis, L’oreal and associated with others tend to be able wireless the tool to:
To increase awareness to their products and services.
To increase brand recognition.
To showcase their community and pro bono work to inspire and attract leads to engage with their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses resulting from its visual nature. Businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is really because the application allows for photos to be posted and shared consumers either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food services. This success is not exclusive to big brands as company owners in the businesses tend to be able to leverage the of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through the use of attractive photographs along with food and pictures of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers as well as other Instagram users would have an interest in or search designed for.
Influencer marketing
Bloggers, online community stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their Instagram bank account. This ‘influencer’ group means that there are several eyeballs there ready notice your product or service. The audience has already been built for you. The engagement has recently been formed and experiencing this manual your product uploaded onto their Instagram feed or featured by blogger or popular buy instagram likes account holder will aid you to increase audience quicker. Therefore taking time to identify key ‘influencers’ in your industry and in what way you can tap into this is essential.
Hashtags – What light beer?
How would they be utilized to increase business exposure?
I claim that if you are interested in getting onto Instagram you take the time up-front doing your Hashtag look into. Hashtags are tags that you can incorporate a caption of a photo that you upload. Set up a hashtag you should try to use the # symbol at the front side of the tag and then add a keyword or several keywords without spaces after the hash representation. For example, you might post a unit image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Might possibly already know hashtags for the reason that are also popular on Twitter nonetheless, if you are not take a look online to see some samples of how you have used them. The intent of the hashtag is to tag your photo to be able to subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.
